Click Art Museum is based in India’s biggest Snow Kingdom at VGP; East Coast Road. It will also be India’s first of its kind 3D interactive “Trick Art” museum! Art has been perceived only as an artistic, sensuous, divine or as a collective asset so far. What when art becomes funny, comical and even interactive? Trick Art is one such unique art that becomes complete only with a participant than its creator. Puzzling right! Trick Art is also known as “Optical Art” or “3D art” which are mostly two-dimensional images that give the illusion of the third dimension inviting participatory actions from a visitor and is painted with clever angles for taking photographs. Art has never been so experiential and fun-filled before!
CLICK ART MUSEUM is a place with big pictures of optical illusions that will fill one’s head with Idyllic creations. It will make the participant’s to find themselves transformed into another world, probably re-born as Mona Lisa’s guest or Atlas’s Friend , A world of trick art!
Trick art is said to have a long history of over 2,000 years and it had become an established art form from the time of the Renaissance Era. The technical name for this type of art is ‘Tompe-l’oeil’, which in French means ‘deceive the eye’. The purpose of this form of art is to create the illusion that the Image is three dimensional when it is actually two dimensional, so that a painting appears to be an actual object. This form of art is said to have started in Greek and Roman times to make an illusion that a room was larger than it actually was. This art form was used in a number of western paintings for many years and is especially noted for the ceiling paintings. The artists were so adept that they could make a flat ceiling seem vaulted.
The discovery of perspective in the 14th century triggered the emergence of a wider range of elaborate visual manipulations in painting and architecture. This visual art technique that tricks the eye by creating an optical illusion came into fashion as realistic illusionary portraits and gained popularity among the 17th century French court and social elites. With its roots in both ancient Greece and Rome this illusion art can be seen in olden cities such as Pompeii. The story of ancient Greek painter Zeuxis and his rival Parrhasius is perhaps one of their most quoted examples.
Clever painting of shadows and action outside the perimeter creates sensory illusions tempting the observer to perform an action and invites equal participation. The artist and the observer are at war with each other in an Art scape. The optical illusions give rise to the natural inquisitive instinct in humans and the observer is excited in finding out whether that object (in 3D) really exists or not. The desire to judge things and always be right is an innate human instinct. But here it is also a war between the brain and the eye. The pre-recorded visual patterns in the brain formed out of experience, assumptions and preconceptions tricks the eye to make quick judgments while the brain subconsciously tries to find the truth and expose them.
Each work of Trick Art looks differently when seen from different angle or spots. Its magic magnifies when seen from camera lenses. The results of recent studies from around the world indicate that looking at TRICK ART can stimulate the human brain. Changes in the brain seem to due to the excitement caused by the challenge to the basic human instinct.
Click Art Museum is conceptualized and created by Ap. Shreethar who hails from ramnad dist. Shreethar is an artist, an enthusiastic explorer and an avid adventurer who does not believe in sticking to a safe success formula but dares to delight in treading the path never taken. He has excelled in various styles and media. He has been a pioneer in bringing giclee paintings, a form of digital art to India and has mastered the medium.
He has the distinction of having conducted 62 shows of his painting including countries like Singapore, Malaysia and Australia. His path-breaking ideas and innovative techniques have fetched him awards and recognition from far and wide. The artist’s collections are housed in leading galleries in India and abroad. His art lives in the homes of many of India’s best loved celebrities ranging from Padmashri Dr.Kamal Hassan to cricketer Sachin Tendulkar to actor Amithabh Bachan and major corporates.
Ap. Shreethar is not content to rest on his laurels and pushes forward to newer horizons with his characteristic vigour and enthusiasm. Watch out for his dream Projects that will feature his new innovations in art. A quest that never ends.